CAMBRIDGE, Mass., Dec. 10 /PRNewswire/ -- Open Market, Inc. (Nasdaq: OMKT), a leading provider of Internet commerce software, today announced that Analog Devices (NYSE: ADI), one of the world's leaders in analog, mixed-signal, and digital signal processing integrated circuits, has licensed and implemented Open Market's LiveCommerce(TM) Internet catalog software. ADI is using LiveCommerce within its revamped Web site (www.analog.com) to facilitate the product search and selection process for its customers -- design engineers from computer and communications OEMs to military, instrumentation, and industrial companies that want technical data on products, quickly and efficiently, with minimal click-throughs.
"Making it easy for customers to do business with your company is a strategic imperative today -- one that ADI clearly understands," said Gary Eichhorn, president and CEO of Open Market, Inc. "We are tremendously pleased that ADI is using our LiveCommerce Internet catalog software to enable their customers to efficiently search for and select the critical parts they need."
"LiveCommerce had the most robust features and functionality of any of the software we evaluated," said Janelle Huemme, interactive marketing manager of ADI. "Our objective is to facilitate an efficient and relevant search process for design engineers. Customers need to get to the technical data using whatever criteria they come into the site with. No other catalog software could provide the cross-search capability, navigational clarity, and flexibility that is so important to our business and our customers."
"Design engineers may come into the site with multiple design criteria. Enabling customers to refine their search using whatever information they have is vitally important. They may use part numbers, electrical parameters, hierarchical search methods, or keywords_the catalog tools can get them to the technical data they need rapidly," Huemme noted.
ADI's product lines are so diverse that the company also needed very flexible software that could support multiple systems. Huemme said that the primary features in LiveCommerce that particularly suited ADI's needs included the software's robustness and power, parametric search capability, content organization methods, and flexible ease of use for customers and within ADI. The decision to implement LiveCommerce also moves ADI further down the path towards electronic commerce on the Web. ADI will post all of its product lines within the new catalog, approximately 8,000 parts.
About LiveCommerce
LiveCommerce enables the rapid and easy development, deployment, and maintenance of commerce-ready industrial catalogs on the Web. LiveCommerce features personalization for customer-specific catalogs, adaptive navigation, including parametric searching, and a flexible authoring environment.
Personalized Presentation and Adaptive Navigation
Because customers want to view a catalog in the way that best suits their requirements and their familiarity with products, companies like ADI use LiveCommerce to create personalized catalog presentations and pricing for each customer or customer segment. The software also features adaptive navigation, allowing customers to search and view the catalog in the way that is most natural for them, including browsing; hierarchical, text, or parametric searching; filtering, sorting, and drilling down to detail; and any combination of these methods.
Flexible Authoring
The software's flexible authoring environment enables a company to create Internet-based catalogs that reflect and reinforce the company's unique value proposition, products, and distribution channels. LiveCommerce comes equipped with easy-to-use design templates that can be customized to reflect each business's corporate or brand identity. LiveCommerce includes a suite of Java-based modules for administrative access to the catalog database. For example, companies can import products, product categories, and attributes into the database as well as define multiple catalog orientations, views, and even valid product configurations that are specific to their business. And, LiveCommerce easily integrates with existing systems via a real-time query API that provides access to existing systems for such time-sensitive information as current pricing and available inventory.
Rich Development, Deployment, and Maintenance Environment
Companies concerned about laboriously building their Internet catalogs need no longer be concerned: LiveCommerce features a rich authoring environment for building and maintaining a catalog. The software features complete application functionality, including built-in industrial application logic, a robust parametric search engine, and a library of more than 50 page display objects. The software stores product information and graphics, all of which can be easily imported and updated. It even generates custom part numbers, configurations, and prices based on valid attribute combinations automatically.
About Analog Devices
With sales of $1.2 billion for fiscal year 1997, Analog Devices is a leading manufacturer of precision high-performance integrated circuits used in analog and digital signal processing applications. Headquartered in Norwood, Massachusetts, the company employs approximately 7,500 people worldwide and maintains manufacturing facilities in Massachusetts, California, North Carolina, Ireland, the Philippines, and Taiwan.
More About Open Market
Founded in 1994, Open Market, Inc. develops, markets, licenses, and supports high-performance software products that allow its customers to engage in business-to-consumer and business-to-business Internet commerce. Open Market's innovative technology enables the separation of the management of business transactions from the management of content, thereby allowing companies to securely, centrally, and efficiently manage business transactions over the Web. The company, headquartered in Cambridge, MA, can be reached at 617-949-7000 and on the World Wide Web at http://www.openmarket.com.
The Folio Products Division of Open Market is the world's leading provider of software for publishing professional information. Folio products are installed on an estimated 30 million desktops. More than 700 publishers use Folio software to create and distribute approximately 3,500 electronic titles. For more information about Folio products and services, contact Folio at 801-229-6710 or visit http://www.folio.com.
This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.
Open Market, LiveCommerce, and We ARE Internet Commerce are trademarks or registered trademarks of Open Market, Inc. in the United States and other countries. All other names are used for identification purposes only and may be trademarks of their respective owners. SOURCE Open Market, Inc.
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/CONTACT: Media: Beth Winkowski, 617-949-7411, winkowski@openmarket.com or Investor: Julie Lorigan, 617-949-7589, lorigan@openmarket.com both of Open Market/
/Company News On-Call: http://www.prnewswire.com or fax, 800-758-5804, ext. 112653/
/Web site: http://www.openmarket.com and http://www.folio.com and http://www.analog.com/
(OMKT ADI)
CO: Open Market, Inc.; Analog Devices ST: Massachusetts IN: CPR SU:
VV -- NEMW02 -- 4967 12/10/97 08:59 EST http://www.prnewswire.com
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